> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lekalao.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tags

> Label your subscribers, and let each of them choose their subjects.

Tags live in the **Tags** tab of a list. Each tag belongs to its list.

## Two kinds of tag

| Kind           | Seen by the subscriber         | Use                                                     |
| -------------- | ------------------------------ | ------------------------------------------------------- |
| **Internal**   | No                             | Organising: `customer`, `vip`, `fair-2026`.             |
| **Preference** | Yes, on their preferences page | Letting them choose: `Promotions`, `Recipes`, `Events`. |

A preference tag may have a **public name** and a **description**: that is what the subscriber reads on their page. They can add it to themselves or take it off, and there is an unsubscribe link for one tag alone.

## Create, rename, delete

**New tag**: a name unique within the list, and a kind. The pencil on a row renames it or changes its kind. The bin deletes the tag and takes it off every subscriber who carried it, after a confirmation.

The table says how many subscribers carry each tag.

## Adding tags

* on a subscriber's record;
* in bulk from the subscriber table (**add a tag**, **remove a tag**);
* during an import, for every line or from a column;
* through the subscription form (only tags that already exist on the list);
* through an automation action;
* through the API.

<Tip>
  Adding or removing a tag can **start an automation** ("A tag is added") and
  tell your applications through an [outgoing
  webhook](/developers/webhooks). It is the simplest way to tie an event
  on your site to a journey of e-mails.
</Tip>