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The trigger is chosen when you create the automation and changed in Settings → What starts it. In every case, the person must be subscribed (not unconfirmed, not unsubscribed) on the automation’s list, and inside its segment when it has one.

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Someone subscribes to the list

Every new confirmed subscriber comes in: straight away on a list without double opt-in, at the click on the confirmation link otherwise. Whatever they came from: a form, an import, the API, or being added by hand. It is the trigger of welcome series.

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A tag is added

The subscriber comes in as soon as the chosen tag is put on them, by anyone: the team, an import, the API, another automation, or the subscriber themselves on their preferences page. Any tag sets it off on every tag added.
Your shop adds the abandoned-basket tag through the API; the automation sends a reminder two hours later, unless the “buys something” goal is reached in the meantime.

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A tag is removed

The same, when the tag is taken off.

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A date of the subscriber comes round

Checked every day. Settings:
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attribute name
required
The custom attribute that holds the date: birth_date, joined_on. Write the dates as YYYY-MM-DD (1990-11-01) to leave no doubt between day and month. Only the day and the month count.
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0 to 365
default:"0"
Come in a few days before the date. 0 means the day itself.
The subscriber comes in once a day at most, so once a year for a birthday.

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A webhook is called

Your application sends an e-mail address to the automation’s address, shown with a Copy button:
The person is subscribed to the list if they are not on it (without confirmation), then enters the journey; the first actions run at once. The address holds a secret: treat it like a password.
From a server, prefer the API with its token, which works with any trigger: see Automations through the API.

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Nothing: subscribers are added by hand

Nobody comes in on their own. You pick who does, from the Subscribers → Add subscribers tab, or your application brings them in through the API.