The figures
Opens are measured with a pixel. Apple Mail and some antivirus software
load images without being asked: the open rate is a trend, not the truth.
Clicks are more reliable.
Your audience
The chart shows subscriptions and unsubscribes, day by day. Hover a bar to read that day’s exact figures.Latest campaigns
The recent campaigns with their status, how many e-mails went out and their rates. Click a row to open its statistics.Next steps
While the installation is not ready, a checklist appears: add a mailer, test it, set the default sender, invite the team. Each step leads to the right screen and ticks itself off.Going further
- The campaign comparison (Campaigns → Compare) puts the last thirty campaigns against their own average. See Statistics.
- Each subscriber’s engagement score is in the subscriber list. See Subscribers.