Create a list and set everything that happens when someone joins it.
A list gathers people who agreed to receive the same kind of e-mail. Each list has its own subscribers, tags, segments, imports and exports, and settings.
the name, seen by the team and by the subscribers (the header of the public pages, the confirmation e-mails);
the language of the list, among every language there is: it is the language of the pages and e-mails its subscribers see, unless they chose another one;
the sender (address and name), optional: left empty, the values from Settings → General are used;
double opt-in.
The Contacts page shows each list as a card: how many subscribers, how many new this week, a curve of subscriptions over twelve weeks, the rate of people leaving, and the date of the last campaign.
When it is on, a new person receives an e-mail with a confirmation link and
stays unconfirmed until they click it. It is the best protection
against fake addresses and malicious subscriptions, and the strongest proof
of consent.
Lets a form on your site subscribe people to this list, with the allowed domains, the redirects after subscribing, confirming and unsubscribing, and a form ready to copy. See Subscription forms.In the same section, Publish an archive of the campaigns puts the campaigns you sent on a web page and an RSS feed, with the address to copy. See Public pages.
A window (8:00 to 20:00, say) in a time zone you choose. Campaigns meant for this list wait for the window to open again before going out. A window that crosses midnight (20:00 to 6:00) works too.
At the bottom of the settings, Delete the list. Deleting it takes every subscriber with it, along with its tags, segments, imports and exports. It cannot be undone: export first if you want to keep a copy.
