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The subscriber table

The Subscribers tab of a list. At the top, the filters by status with their counts (Subscribed, Unconfirmed, Unsubscribed, All), then the search by address or name, the filter by tag and the filter by segment. Each row shows the address, the name, the tags, the status, the engagement score and the date they were added. The columns sort. Click a row to open the record.

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Acting on several at once

Tick some subscribers (or all of those in the current filter) to:
  • unsubscribe them;
  • delete them;
  • add a tag;
  • remove a tag.

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Add a subscriber by hand

Add a subscriber opens a panel: address, first name, last name, time zone, language, tags. On a double opt-in list, Send the confirmation e-mail is ticked by default; untick it only when the person has already agreed elsewhere, in writing.
An address on the suppression list cannot be added.

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A subscriber’s record

On the left, who they are, their status, their engagement and their timeline (added, subscribed, unsubscribed, last read), then the actions. On the right, the fields you can change. The Previous and Next buttons walk through the list without going back to the table.

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The fields

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The actions

If the person left, the record shows the reason they gave and any comment they wrote.

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What they may ask for

Two rights the GDPR gives them:
  • Download their data: a file with their record, their tags, their attributes, the history of what was sent to them, opened and clicked, and their consent record.
  • Forget this person: their address, their name and their attributes are erased; the open and click figures stay, attached to nobody. You may keep the address blocked so that a later import does not bring it back.
See Privacy.

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The engagement score

A number from 0 to 100 that says how much a person reads your e-mails: half of it comes from their opens, the other half from their clicks, over the last six months, and the whole thing fades as their last read moves further away. It is worked out again every night. A subscriber who has not received enough e-mails yet shows “Not enough e-mails yet”. Use engagement in a segment to reach the active readers, or to win the others back.