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Transactional → Transactional templates → New template.

The name

The name is what your application sends: lower-case letters, digits and dashes, unique within the team. Keep it short and stable (order-confirmation, password-reset).
Renaming or deleting a template makes the applications that ask for the old name fail (a 422 error).

The editing page

Sending it from your code shows a curl call ready to copy, with the template’s name and the sample variables.

An example

The content:
The sample variables:

Send a test

Send a test: e-mail addresses. The test goes out with the sample variables, through the transactional provider, and appears in the log.

The template’s figures

At the top of the page: Sent, Failed, Opens, Clicks for this template. A template with no content is marked Unfinished in the list.