The creation panel
Campaigns → New campaign (or ⌘ K then “New campaign”).
Create the campaign opens its Content tab. Everything stays changeable until it is sent.
A campaign’s tabs
At the top right: Duplicate (copies the campaign as a draft, content and settings included), Archive the campaign once it is sent or cancelled, and Delete (not while it sends). See Archive and delete.
From the campaign list, a draft or a scheduled campaign opens on its Content tab; a campaign that reached people opens on its Statistics.
The settings
The Settings tab, saved with Save the settings. A draft saves itself a few seconds after you stop typing: see Saving.Campaign
text
required
list
required
segment
Everyone on the list, or a segment of that
list. The segments of another list appear once the change of list is
saved.
Sender
e-mail
Empty: the list’s own, then the application’s. On a shared installation it
has to belong to a verified domain.
text
e-mail
Where your readers’ replies land.
Tracking
boolean
default:"true"
Adds an invisible pixel. Without it, there is no open rate and no “opened”
segment.
boolean
default:"true"
Rewrites the links so that they go through Lekalao before their
destination. Without it, there is no click map.
text
Added to every link so that your web statistics credit the visits to the
campaign:
utm_source=newsletter&utm_medium=email&utm_campaign=christmas-2026.A/B test
See A/B tests.Sending pace
minutes
default:"0"
Spreads the e-mails evenly over the time you choose (up to 7 days). At
zero, everything leaves at once, at the provider’s pace. Mailboxes trust a
steady sender more than one that empties a list in one go.
boolean and hour
Each subscriber receives the e-mail at the chosen hour of their own
day, going by their time zone (failing that the list’s, failing that the
application’s). A campaign started on Monday at 15:00 “at 9:00 local time”
leaves on Tuesday at 9:00 in Douala, Tuesday at 9:00 in Paris, and so on.
Spreading starts from that hour.
Each person’s hour
boolean
Every night Lekalao learns, from what each person opened over the last six months, the hour of the day they read their e-mail — from opens by people only, never by a machine fetching images. With the box ticked, each e-mail leaves the next time that hour comes round, so nobody waits more than a day. Whoever has not opened at least three e-mails has no hour yet, and leaves with the others.
Archive and delete
Archive the campaign, on a campaign that was sent or cancelled, takes it out of the list and keeps its statistics. The message that follows offers Undo. Archived campaigns have a filter of their own, Archived, in the Status filter of the list; Back in the list brings one back, from there or from the banner on its pages. Delete asks first. A campaign that never reached anybody goes with its content. One that reached people is deleted only once its name is typed: its content, its statistics, its opens and clicks go with it, for good. Archive instead keeps them.Several at once
Tick rows of the campaign list, or the box of the heading for the whole page. A bar says how many are selected and offers:
The buttons count what they would really touch, and say why when there is nothing.