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The gallery offers two things: layouts, to make a template of in one click, and starter e-mails, written for a campaign or an automation. Each thumbnail is rendered by the sending engine itself, in your brand and with sample values: what you see is what your readers will see. See it full size opens it larger.

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Where it is offered

The empty pages offer it too: Start from a layout on an empty template list, Start from a starter e-mail on an empty campaign list and an empty list of automation e-mails.

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Five layouts

Each one carries, in its footer, the unsubscribe link, the preferences link and your postal address: a campaign poured into it is in order with nobody having to remember. Each is built from tables, so Outlook reads it as well as Apple Mail; its columns stack on a phone, and its colours are written for dark mode too. Create the template saves it, under the layout’s name unless you give another, and opens it in the HTML editor. It is yours from then on: change what you like, then choose it for a campaign.

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Your brand, copied once

A layout takes the brand when you create the template: your colours, typefaces and logo are written into its HTML. A brand colour that would be too pale to read is darkened until it reads (a contrast of 4.5:1), and keeps its hue. Changing the brand afterwards does not change that template. Edit its HTML, or create the template again from the gallery. The words of the footer (“You receive this e-mail because…”, Your preferences, Unsubscribe) are written in the language of your interface at that moment.

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Eight starter e-mails

The last three come first when you create an automation e-mail. A starter e-mail is written in Visual blocks: while one is chosen, the panel does not ask for an editor. The e-mail opens ready, with its name and its subject unless you typed your own: “The e-mail is written. Put in your own words, links and pictures, then send yourself a test.” Most of its buttons have no address yet, since only you know it. In a campaign, Check for readers points out each one before you send. See Preview and checks.

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In which language

The thumbnails of the campaign panel follow the list chosen above them. For the other languages of your readers, add translations.

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Your brand, as every block e-mail

A starter e-mail follows the brand like every e-mail made of blocks: change the brand and its next sends follow. Only your logo is copied in, as an image block, when the e-mail is written. On its own, it carries your logo at the top and, at the bottom, the reason the reader receives it, Your preferences, Unsubscribe, your team’s name and your postal address. In a campaign that uses a Template, it is only the body: the layout brings its header, and the footer is added only when the template does not already carry the unsubscribe link and the address. Choose the template in the panel and the thumbnails show the starter e-mails inside it. The pictures of Sale, Product launch and Event invitation come with Lekalao and are served from its own address. Replace them with yours.