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A template holds what does not change from one send to the next: header, logo, footer, address, unsubscribe link, styles. The campaigns and automation e-mails that use it only fill its editable zone.

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Create a template

Templates → New template offers first Start from a layout: one of the five layouts of the gallery, in your brand, with the unsubscribe link, the preferences link and your postal address in its footer. Create the template saves it in one click and opens it in the HTML editor. Or choose An empty page, then an editor (blocks, Markdown, HTML or MJML), and Open the editor: give the template its name there. The editable zone is written:
In the block editor, it is the Editable zone block. While the template has none, a warning says so: without a zone, the campaigns’ content appears nowhere.

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An example in HTML

Put the unsubscribe link and the postal address in the template: every campaign that uses it is then in order, with nobody having to remember.

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Extra CSS

The Extra CSS field is folded into the e-mail as it is sent: the rules are copied into style attributes, and the media queries are kept in the header.

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Preview text

The Preview text of a template is the line mailboxes show after the subject, for the e-mails poured into it that say none of their own. See Preview text.

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Use a template

In the content editor of a campaign or an automation e-mail, choose it under Template. The preview shows the content inside the layout at once.

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Change or delete

Changing a template changes how the next sends of every campaign that uses it look. Campaigns already sent keep their content: deleting a template does not touch them. The template list shows the editor, the editable zones it found and the date it was last changed.