Statistics

The Statistics tab of a campaign. A campaign that reached people opens on it, from the list of campaigns and from the palette. While it sends, the figures are worked out again every minute; “Updated …” says how fresh they are.

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Reach

Four figures, large, at the top:

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Reception

On one line of small type beneath them: A zero is said quietly. A figure that should stay at zero and does not is in the colour of a problem, with its reason.

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Revenue

As soon as a sale is reported and credited to the campaign, Revenue is the fourth large figure, and the line beneath adds: A sale is credited to the last e-mail the person actually opened or clicked in the 14 days before it (you can change the window); a click beats an open.

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Activity

The chart of opens and clicks day by day, with a tooltip on hover. Show the figures unfolds the matching table.

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Click map

Every link of the e-mail, in the order they appear, with their label (or “Image or button”), their share of the clicks, and how many people and how many clicks. It is the most useful view for understanding what your readers actually care about.

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How it was read

For each reader, counted once:

• Mail client: Gmail, Apple Mail, Outlook…
• Device: mobile, tablet, computer;
• Country: only when the installation has a geographic database (“No geographic database is installed.” otherwise). Adding one is a job for the installation’s administrator.

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The outbox

The Outbox tab: one row per recipient with the address, the status (Waiting, Sent, Failed, Delivered, Bounced, Spam complaint), the version they received, the opens, the clicks and the time it was sent. Filters: All, Waiting, Sent, Failed. An e-mail that failed shows the reason the provider gave.

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Comparing campaigns

Campaigns → Compare puts the last thirty campaigns sent against their own average: opens, clicks, bounces, unsubscribes, with the gap in points for each campaign, green when it is in its favour and red when it is not. Filter by list to compare like with like.

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About opens

Opens are counted with a pixel. Some mailboxes (Apple Mail with privacy protection, corporate antivirus software) load images by themselves and inflate the figure; others block images and shrink it. Use the open rate to compare your own campaigns with each other, and clicks to measure real interest.